MISSIONThis is a short sentence that defines the purpose of an organization or a person if it is required.
It needs to be short because a long sentence is not inspiring. Memorable and inspiring are needed in a mission because that’s why it is a mission.
Also it has to be always market focused to have the best incomes and always remembering, what you want to be remembered for.
The mission statement should guide the actions of the organization, spell out its overall goal, provide a sense of direction and guide.
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