STRATEGIC ALLIANCE
A strategic alliance is a formal relationship between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations.
A strategic alliance is essentially a partnership in which you combine efforts in projects ranging from getting a better price for supplies by buying in bulk together to building a product together with each of you providing part of its production. The goal of alliances is to minimize risk while maximizing your leverage and profit.
An alliance is simply a business-to-business collaboration. Another term that is frequently used in conjunction with alliances is establishing a business network.
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